Vans partnered with Cuker to launch a digital marketing campaign to increase brand engagement and drive digital growth. Cuker launched the Vans 50 year campaign including a website showcasing five decades of brand history.

Beginning as a core skate brand with footwear purpose-built to handle the wear and tear of skateboarding, Vans has since transcended into fashion, music, and streetwear culture building into a global footwear leader.