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You’ve built a sales funnel designed to guide users from awareness to purchase. But the reality is, even the best funnels leak. Visitors explore, add items to their carts, and then leave. The challenge is not just attracting these users but bringing them back and converting them into customers.
That’s where Google Ads comes in. While it’s often seen as a tool for building awareness, its real strength is in driving conversions at the bottom of the funnel. With the right PPC strategy, Google Ads helps you re-engage warm leads, close sales, and maximize the value of every visitor.
On average, more than 95% of first-time visitors don’t convert. Some need more time, others get distracted, and many are looking for reassurance before committing. If you don’t have a strategy to re-engage them, you’re leaving significant revenue on the table.
This is where remarketing becomes essential. By reconnecting with past visitors, you give them another reason to return and complete their journey.
Remarketing isn’t about blasting ads it’s about smart, personalized follow-ups. Google Ads makes it possible to create campaigns that feel like tailored reminders rather than generic promotions. Done right, remarketing lowers your cost per acquisition and boosts conversions.
Here are three proven strategies to make remarketing work inside your funnel:
Dynamic remarketing automatically shows users the exact products or services they viewed on your site.
How it works: If someone looks at a specific coffee maker but leaves without purchasing, they later see an ad for that same model while browsing online or watching YouTube. Add a timely offer, and you’ve created a compelling reason to come back.
Why it works: It’s a direct, personalized reminder that picks up right where they left off in their customer journey, helping recover abandoned carts and reignite purchase intent.
RLSA allows you to adjust your search campaigns for people who’ve already visited your site.
How it works: Let’s say a visitor browsed your shoe store but didn’t buy. When they later search for “best running shoes,” you can bid higher for their search and tailor your messaging to stand out.
Why it works: It positions your brand in front of high-intent users at the exact moment they’re actively searching, making your PPC budget go further and improving conversion rates.
Customer Match lets you upload customer email lists (with consent) and run highly targeted campaigns across Google platforms.
Ways to use it:
Why it works: You’re not chasing cold leads, you’re speaking directly to people who have already shown strong intent. That makes this one of the most cost-effective strategies to increase ROI.
The real strength of Google Ads isn’t limited to the top of the funnel. When combined with a thoughtful remarketing strategy, it becomes a powerful tool for capturing ready-to-buy customers and plugging the leaks in your sales funnel.
If you’re looking to integrate this into your growth plan, our Google Ads and PPC solutions are designed to help businesses optimize each stage of the customer journey. We also offer one-on-one coaching for teams who want to learn how to manage and refine campaigns themselves.
Ready to strengthen your funnel and convert more visitors into customers? Get in touch with us for a tailored strategy or a free PPC audit.
